Commercial Lines Marketing Representative
Not Disclosed•Full-TimeOn-site
location_onCentral Reformed Church, Fulton Street East, Heritage Hill Historic District, Grand Rapids, Kent County, Michigan, 49503, United States
About the Role
As a Commercial Lines Marketing Representative, you will serve as a strategic partner to Managing Partners, Associate Managing Agents, and Multi-line Farm Bureau agents across the West region. Your primary mission is to build and execute proactive sales strategies that grow the company's market share in commercial insurance. You will act as an ambassador for Farm Bureau's commercial offerings, ensuring products are competitively positioned while working directly with agents to write and retain profitable commercial accounts.
This role is designed to bridge the gap between technical insurance expertise and field sales execution. You will collaborate closely with regional leaders to establish growth and profitability goals, while also providing hands-on support to agents who may not yet have a dedicated Commercial Lines Advisor. From conducting joint sales calls and analyzing competitor offerings to designing training materials and leading workshops, you will empower agents to build confidence in commercial product placement and expand their commercial acumen.
Hiring Process
Farm Bureau Insurance is committed to finding the right talent through a thorough evaluation process. Candidates will be assessed on their commercial sales or underwriting experience, market knowledge, and ability to collaborate with internal business areas. The process typically involves reviewing qualifications against the required five years of experience in commercial or farm lines, followed by interviews focused on strategic thinking and agent partnership capabilities.
Equal Opportunity Employer
Farm Bureau offers a full benefit package and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Work location
Work model: On-site
Central Reformed Church, Fulton Street East, Heritage Hill Historic District, Grand Rapids, Kent County, Michigan, 49503, United States
Grand Rapids, Michigan
Key Responsibilities
- check_circleCollaborate with support teams to guide ongoing service needs for commercial accounts
- check_circleTrain and educate agents on commercial P/C market technical information and sales techniques
- check_circleEstablish growth, profitability, and retention goals with regional managing partners
- check_circleCollaborate with internal business areas to identify opportunities and share competitive feedback
- check_circleAssist agents in placing commercial business with Farm Bureau Partners Group
- check_circlePartner with agents to build and execute proactive sales strategies for commercial business growth
- check_circleProvide direct sales assistance including prospecting, proposal preparation, and joint sales calls
- check_circleConduct and participate in partnership meetings to promote commercial property/casualty sales
- check_circleProvide expert assistance on underwriting, coverage programming, and competitor analysis
- check_circleDesign and execute sales training programs, seminars, and workshops for agents
Requirements
- verifiedBachelors degree in marketing, business, or finance
- verifiedMinimum five years of commercial sales or underwriting experience
- verifiedExperience in the commercial or farm insurance marketplace
- verifiedValid driver's license with acceptable driving record
- verifiedCIC designation preferred
Nice to Have
Designation in CIC.
Benefits & Perks
check_circleFull benefit package including medical, dental, vision, and 401K
Similar Job Opportunities
Manager - Business Development
American Express • City of Albany, New York
Not Disclosedarrow_forward
Commercial Lines Insurance Producer/Agent
Hidden Creek Country Club • Bluewell, West Virginia
$95k-125karrow_forward
Commercial Lines Insurance Producer/Agent
Hidden Creek Country Club • On-site
$95k-125karrow_forward
Skills, education and keywords
Skills: Commercial Sales, Underwriting, Farm Lines, Cic.
Education: Bachelor's degree in marketing, business, or finance (equivalent experience may be considered).
Frequently asked questions about Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies
What does a Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies do?expand_more
Day-to-day, the Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies will collaborate with support teams to guide ongoing service needs for commercial accounts; train and educate agents on commercial p/c market technical information and sales techniques; establish growth, profitability, and retention goals with regional managing partners; and collaborate with internal business areas to identify opportunities and share competitive feedback.
What are the requirements for this Commercial Lines Marketing Representative role?expand_more
Michigan Farm Bureau Family of Companies is looking for candidates who meet the following requirements: Bachelors degree in marketing, business, or finance; Minimum five years of commercial sales or underwriting experience; Experience in the commercial or farm insurance marketplace; Valid driver's license with acceptable driving record; and CIC designation preferred.
Where is the Commercial Lines Marketing Representative role at Michigan Farm Bureau Family of Companies located?expand_more
Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies is based in Central Reformed Church, Fulton Street East, Heritage Hill Historic District, Grand Rapids, Kent County, Michigan, 49503, United States. This is a on-site role.
Is this Commercial Lines Marketing Representative job remote, hybrid, or on-site?expand_more
Michigan Farm Bureau Family of Companies has listed this Commercial Lines Marketing Representative role as on-site.
How much experience is required for this Commercial Lines Marketing Representative role?expand_more
Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies typically requires 5+ years of relevant experience at the senior level.
What skills do you need for the Commercial Lines Marketing Representative role at Michigan Farm Bureau Family of Companies?expand_more
Key skills for Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies include Commercial Sales; Underwriting; Farm Lines; and Cic.
What education is required for Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies?expand_more
Educational requirements for this role: Bachelor's degree in marketing, business, or finance (equivalent experience may be considered).
What category does the Commercial Lines Marketing Representative role belong to?expand_more
Commercial Lines Marketing Representative at Michigan Farm Bureau Family of Companies is part of the sales job category on Recrutus.