AVP, Digital Buy
Not Disclosed•Full-TimeHybrid
location_onHybrid
About the Team
Synchrony's Digital Apply, Buy, Servicing & Collections products serve as the virtual face of the brands we support, engaging over 1 billion visitors annually. Our mission is to deliver seamless digital experiences that drive acquisition and enhance customer engagement across our ecosystem.
About the Role
We are seeking an experienced Digital Product Owner to lead the development and implementation of new features within our digital buy channel. This role serves as the critical bridge between business strategy and technical execution, requiring strong communication skills to navigate a matrixed environment with clients and development teams.
You will own the end-to-end feature development cycle, from initial concept and backlog grooming to launch and performance analysis. Working within a Scaled Agile framework, you will collaborate closely with Product Management, TechOps, Legal, Compliance, and Credit stakeholders to define priorities and ensure market-ready delivery. The ideal candidate thrives in a cross-functional setting, translating market intelligence and user feedback into actionable product requirements while ensuring all solutions meet ADA standards and optimize performance.
Our Way of Working
At Synchrony, we value flexibility. Our work model allows you the option to work from home near one of our hubs or come into one of our offices. You will be required to commute to your nearest hub for in-person engagement activities, including regular business meetings, training, and culture events.
Our Culture & Commitment
When you join us, you become part of an inclusive culture where individual skills, experience, and voices are not only heard but valued. Together, we are building a future where everyone can belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in Employee Resource Groups (ERGs), creating a safe space where community and passion intersect to foster learning and growth.
We are proud to have an award-winning culture and ensure all qualified applicants receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Hiring Process & Accommodations
We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and interview process. If you require an accommodation, such as alternative document formats or specialized equipment, please contact our Career Support Line at 1-866-301-5627 (8am – 5pm CST, Monday to Friday).
Legal authorization to work in the U.S. is required for this position. We will not sponsor individuals for employment visas, now or in the future.
Work location
Work model: Hybrid
Hybrid
Key Responsibilities
- check_circleTranslate market intelligence and user voice into detailed product requirements for the development team
- check_circleCollaborate with UX and UI partners to create prototypes, gather feedback, and optimize performance
- check_circlePartner with stakeholders to identify, develop, and prioritize new product features and market delivery pathways
- check_circleLead projects in Scaled Agile methodologies by defining acceptance criteria and managing team backlogs
- check_circleCoordinate user acceptance testing with internal stakeholders and secure Business and Legal sign-offs
- check_circlePartner with Digital Analytics to monitor post-release feedback, analyze issues, and drive resolutions
- check_circleOversee the end-to-end feature development cycle including build, test, launch, and performance metrics
- check_circleEnsure all builds and developments adhere to ADA standards and accessibility requirements
Requirements
- verifiedBachelor's degree or high school diploma/GED with 6+ years Project Management experience
- verifiedMinimum 3 years project management experience in Digital or Marketing
- verified2+ years experience as Agile Product Owner or Scrum Master
- verifiedAbility and flexibility to travel for business
- verifiedMust be 18 years or older
- verifiedHigh school diploma or equivalent
- verifiedLegal authorization to work in the U.S.
- verifiedMust be able to satisfy Section 19 of the Federal Deposit Insurance Act
Nice to Have
2+ years of experience managing front end digital products and/or platforms; Agile Product Owner (CSPO) or Scrum Master (CSM) or comparable certification; Product Management and/or Business Analyst experience; Consumer finance and/or retail marketing experience with an understanding of core financial drivers.
Benefits & Perks
check_circleFlexible work options including remote work near Hubs or office attendance
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Skills, education and keywords
Skills: Agile, CSM, Product Owner, Scrum Master, Pi Planning, User Acceptance Testing, Ux, Ui, Wireframes, Digital Analytics.
Education: Bachelor's degree or high school diploma/GED with 6+ years of Project Management experience; High school diploma or GED (required for eligibility).
Frequently asked questions about AVP, Digital Buy at Synchrony
What does a AVP, Digital Buy at Synchrony do?expand_more
Day-to-day, the AVP, Digital Buy at Synchrony will translate market intelligence and user voice into detailed product requirements for the development team; collaborate with ux and ui partners to create prototypes, gather feedback, and optimize performance; partner with stakeholders to identify, develop, and prioritize new product features and market delivery pathways; and lead projects in scaled agile methodologies by defining acceptance criteria and managing team backlogs.
What are the requirements for this AVP, Digital Buy role?expand_more
Synchrony is looking for candidates who meet the following requirements: Bachelor's degree or high school diploma/GED with 6+ years Project Management experience; Minimum 3 years project management experience in Digital or Marketing; 2+ years experience as Agile Product Owner or Scrum Master; Ability and flexibility to travel for business; Must be 18 years or older; and High school diploma or equivalent.
Where is the AVP, Digital Buy role at Synchrony located?expand_more
AVP, Digital Buy at Synchrony is based in Hybrid. This is a hybrid role.
Is this AVP, Digital Buy job remote, hybrid, or on-site?expand_more
Synchrony has listed this AVP, Digital Buy role as hybrid.
How much experience is required for this AVP, Digital Buy role?expand_more
AVP, Digital Buy at Synchrony typically requires 6+ years of relevant experience at the senior level.
What skills do you need for the AVP, Digital Buy role at Synchrony?expand_more
Key skills for AVP, Digital Buy at Synchrony include Agile; CSM; Product Owner; Scrum Master; Pi Planning; User Acceptance Testing; Ux; and Ui.
What education is required for AVP, Digital Buy at Synchrony?expand_more
Educational requirements for this role: Bachelor's degree or high school diploma/GED with 6+ years of Project Management experience; and High school diploma or GED (required for eligibility).
What category does the AVP, Digital Buy role belong to?expand_more
AVP, Digital Buy at Synchrony is part of the it job category on Recrutus.