The Area Director role at WhiteWater Express is a strategic leadership position responsible for overseeing operations across four to ten car wash locations in the Lansing, Michigan area. This position focuses on driving operational excellence, financial performance, and team development while reporting directly to regional leadership. Key duties include coaching and mentoring General Managers, analyzing P&L reports to meet revenue targets, managing facility standards, and fostering a positive culture that prioritizes guest experience and staff retention. The role appeals to candidates seeking professional growth within a rapidly expanding company that values personal development and respect. It offers a clear pathway to advancement, comprehensive benefits including health coverage and retirement matching, and a flexible environment for those passionate about service industry leadership.