The Social Media Specialist role at Florida Tech supports the university's marketing and communications teams by transforming digital engagement into student enrollment. Key responsibilities include planning and producing authentic video and photo content, providing real-time coverage of campus events, and managing daily social interactions to assist prospective students and families. The position requires balancing creative storytelling with adherence to institutional guidelines while collaborating across departments to optimize content for platforms like Instagram, TikTok, and ZeeMee. This opportunity appeals to candidates seeking a dynamic environment where they can directly impact the student experience through strategic content development and community building.