Troll Co. Clothing operates within the retail apparel and fashion sector, headquartered in Lloydminster, Alberta. Established in 2017, the North American brand cultivates a lifestyle identity specifically for the blue-collar demographic, emphasizing pride in labor and the dignity of work. The company promotes trademarked messages such as Dirty Hands Clean Money and Support Blue Collar, reflecting a core philosophy that while skills are teachable, a strong work ethic and positive attitude are paramount.
The organization serves a community of over one million engaged social media followers and maintains a loyal customer base across the continent. A significant portion of its operations involves charitable giving tied to product sales. In the United States, proceeds support the Fisher House Foundation for service member families and the Boot Campaign for veterans. Canadian customers contribute directly to Valour Place, which offers free accommodation for veterans undergoing rehabilitation.
These collective efforts have resulted in over $300,000 donated to veterans causes in both nations. Starting with a goal of a single daily sale, the company has grown into a team of more than 30 employees spread throughout North America. The brand continues to expand its footprint while maintaining a focus on quality products and community support.