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MGA Entertainment is a 1371 Privately Held in the Consumer Goods industry, founded 1979, headquartered in Chatsworth, CA 91311, US.
MGA Entertainment operates within the Consumer Goods industry and is headquartered in Chatsworth, California. As the largest privately held toy and entertainment company in the United States, the organization designs and delivers a wide array of products ranging from dolls and games to electronics, fashion, and home décor. The company also produces entertainment content, including movies and television series, aiming to inspire imagination through innovative play experiences. MGA maintains a global footprint with its main base in Los Angeles and additional offices worldwide.
The company manages a diverse portfolio of original and licensed brands that have achieved significant cultural impact. Notable properties include L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, MGA's Miniverse, Yummiland, CarTuned, Wonder Factory, BABY born, and Zapf Creation. Founded by Isaac Larian, the business evolved from ABC Electronics in 1979 to Micro Games of America before adopting the MGA Entertainment name in the late 1990s. Key milestones in its history include the 2001 launch of Bratz, the 2006 acquisition of Little Tikes, the 2016 introduction of the L.O.L. Surprise! unboxing phenomenon, and the 2022 release of MGA's Miniverse. The organization continues to expand its offerings through trendsetting design and a commitment to quality storytelling.
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