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Goodwill Brands, LLC is a 2 Privately Held in the Cosmetics industry, founded 2020, headquartered in Los Angeles, CA 90024, US.
Goodwill Brands operates as a cosmetics-focused consumer packaged goods (CPG) company specializing in the acquisition and strategic growth of founder-led brands. Based in Los Angeles, CA, the platform was established in 2020 to support women and minority entrepreneurs in the beauty and personal care industries. Initially serving as a WBENC-certified supplier to healthcare companies, the organization has evolved into a structured ecosystem that provides operational expertise, capital resources, and scalable infrastructure to emerging brand founders.
The company’s framework emphasizes governance, acquisition strategies, and exit planning to empower underrepresented founders with financial opportunities. Each supported brand retains autonomy to define its social impact initiatives, aligning profitability with purpose-driven goals. Goodwill Brands leverages Alfred Intelligence, an AI-powered technology platform, to optimize inventory management and enhance consumer engagement through data-driven insights. This backend system strengthens brand-customer relationships while reducing operational risks.
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