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84.51˚, founded 2015, is a 1415 Privately Held in the Business Consulting and Services industry headquartered in Cincinnati, Ohio 45202, US.
The team focuses on Data Science, Customer Engagement, Media Optimization, Retail Media, Media Planning, among other areas.
84.51˚ operates within the business consulting and services industry, specializing in retail data science, insights, and media solutions. Headquartered in Cincinnati, Ohio, the firm assists The Kroger Co., consumer packaged goods companies, advertising agencies, publishers, and affiliated partners in crafting personalized and valuable experiences for shoppers throughout their purchasing journey. By leveraging first-party retail data covering nearly one of every two US households and over two billion transactions, the company enables a more customer-centric approach to commerce.
The organization utilizes advanced scientific methods to power its core offerings, including 84.51˚ Insights, 84.51˚ Loyalty Marketing, and the retail advertising solution known as Kroger Precision Marketing. These tools are designed to help clients navigate the path to purchase with greater precision. The firm focuses on transforming raw data into actionable strategies that drive engagement and efficiency for its diverse range of retail and marketing stakeholders without making unsubstantiated claims about market dominance.
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