Sr. Manager, Consumer Insights - Brand & Audience
Not Disclosed•Full-TimeOn-site
location_on4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
About the Team
This position reports to the Senior Director of Consumer Insights and collaborates with the broader Data Insights & Strategic Analytics department. The team is dedicated to developing a deep understanding of media audiences and their perceptions and attitudes towards Versant portfolio brands.
About the Role
The Senior Manager will lead research studies from design through execution, serving as a pivotal force in supporting brand and audience strategy. This role involves tackling tough questions with a passion for consumer insights and the evolving media industry. The ideal candidate possesses a talent for synthesizing multiple data sources into clear, persuasive stories that drive actionable insights.
The day-to-day involves engaging, influencing, and inspiring cross-functional stakeholders at various levels. You will manage a complex, portfolio-wide brand tracking study, interpreting results and translating findings for stakeholders while managing operational efforts. Additionally, you will help elevate the research team's value, thought leadership, and influence within the organization by mentoring junior team members and supporting the team's overall goals.
Work location
Work model: On-site
4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States
New York, New York
Key Responsibilities
- check_circleLead primary research efforts from strategy through execution to generate actionable brand and audience insights
- check_circleDesign and execute quantitative and qualitative studies from start to finish
- check_circleManage a complex, portfolio-wide brand tracking study and interpret results for stakeholders
- check_circleLeverage syndicated data sources to add context to primary research findings
- check_circleDevelop and present story-driven, executive-friendly presentations tailored to stakeholders
- check_circleManage a Senior Analyst and mentor junior team members to elevate research value
- check_circleAssist with team project management, budget processes, and research scheduling
