SENIOR BRAND & GROWTH MARKETER

About AcquiMatch

AcquiMatch is the leading concierge acquisition search and match service for first-time business buyers. We match buyers to the right business based on skills, goals, lifestyle, risk tolerance, and emotional readiness. It's matchmaking, not brokerage.

Our system was built and refined by our expert team through thousands of client deals. The proof: every client we take on submits at least one LOI and they close on business acquisitions at 20x the industry average. The industry standard is that only 2% of aspiring first-time buyers ever close.

Entrepreneurship Through Acquisition (ETA) is exploding, and demand for what we do is climbing with it. We currently rely heavily on word-of-mouth and guest podcast appearances. When the podcast goes quiet, so does the pipeline. We're hiring the person who fixes that for good.

Your Mission

Your mission is to build the brand and content engine that gives AcquiMatch a predictable flow of qualified leads, so we never again depend on a single podcast appearance to fill the pipeline.

The biggest lever in that engine is our founder's personal brand. She is our spokesperson and our most powerful source of leads outside of successful client podcast appearances, but that asset is underused. We believe a strong founder brand becomes a business' most durable, lowest-cost lead-gen machine. You will turn the founder's voice, story, and expertise into reach, trust, and inbound, and build the AcquiMatch brand alongside it.

You will own our owned channels end to end: the newsletter, blog, LinkedIn and social media, webinars, event appearances, and the long-form and short-form content we build from them. You will take this work off the team's plate, raise the bar on all of it, and turn it into a lead machine that runs without the founder having to feed it.

Here's the flywheel you own: when our content earns trust at scale, more qualified buyers raise their hands; when more qualified buyers raise their hands, we close more clients; when we close more clients, revenue grows, and you earn the budget and the team to grow the engine you built. You are at the top of that flywheel.

This role starts hands-on. You will produce, write, film, and ship. As you learn our brand and our buyer, you will take ownership of strategy and, ultimately, build and lead the marketing team. This is for someone who wants to build something they can point to and say “I built that.”").

Who You'll Be Marketing To

Read this part closely. This is not a young, swipe-up consumer crowd; this is a different game. Our clients value time over money. They will happily pay a trusted partner to save them time and raise their odds of success. They invest in themselves and are ready for ownership.

• Who they are: High-achieving professionals, often 35 to 55. Many hold an MBA. Owners trapped in employment, ready to run their own thing.
• What they bring: $200K to $500K+ in investable capital. An SBA-backed path, so they come to the table with real money.
• What they value: Time over money. They pay for expertise, systems, and a partner who increases their chance of success.
• How they think: Analytical, diligent, allergic to hype. They trust proof, frameworks, and people who have actually done it. They are also fun and appreciate a lighter tone.
• What stops them: The process is overwhelming, they aren’t getting traction, and feel like they are wasting time on unimportant tasks instead of getting closer to ownership.

Our content wins with credibility, not gimmicks. Bold and punchy, yes, but always respecting the reader's intelligence and having fun while we do it.

If speaking to that person lights you up, you will thrive here.

How You Operate (Non-Negotiable)

This matters as much as the marketing skill. We are hiring a project manager who markets, not just a creator. You own the systems, the calendar, the numbers, and the follow-through. If anything is holding you up, you chase us. We should never be chasing you.

• **You run on systems. Calendars, trackers, SOPs, and a content pipeline that does not live in your head. Nothing falls through the cracks.
• You are always on top of everything. You know the status of every project, every channel, and every number before you are asked.
• You read the data and act on it. You interpret performance, draw the right conclusion, and adjust without being told.
• You manage up. Blocked or waiting on the founder? You chase us. You do not sit and.
• You are fully self-directed. You do not need to be told what to do or followed up with. You set the plan, drive it, and report on it.

Our Values

• No Tolerance for Average: Pursuing excellence in everything, we always strive to outperform ourselves.
• Business is a Love Language: We live and breathe business, embracing every opportunity to learn and improve.
• Relentless Results: We proactively chase outcomes, turning initiative into action.
• Leave ’Em Better Than We Found ’Em: Every interaction matters. Relationships are the foundation of our business.
• Fuel Beyond Work: We are committed but never at the cost of our well-being. Health and personal growth come.
• Own It, Ace It: We stand behind our work and actions. Accountability is our.
• Spark Joy in the Journey: We love what we do, celebrating wins big and small.

Where This Role Can Go

Growth is part of our DNA. When you perform consistently at a high level here, your role grows with you, and so does your team. As you grow leads, you grow clients and revenue, and that earns you the budget and headcount to build the marketing org around you.