Prospect MET Senior Analyst-Marketing

About the Team

The U.S. Consumer Marketing (USCM) team is a vital component of the US Consumer Services Group. Our mission is to make membership essential by creating and delivering world-class marketing for our differentiated products and services. We drive demand and inspire engaged card members across the entire customer lifecycle.

We are part of a culture built on a 175-year history of innovation, shared values, and an unwavering commitment to back our customers, communities, and colleagues. At American Express, we operate with a strong risk mindset, upholding our brand promise of trust, security, and service.

About the Role

As a Senior Analyst on the Marketing Enablement Team (MET), you will serve as the technical and subject matter expert for the Marketingforce platform. Your primary focus is delivering the campaign development, implementation, and execution of the Prospect & Key Platform (PKP) strategy. You will help drive innovation and efficiencies within our core execution processes while serving as the main point of contact for end-to-end campaign execution.

This role is designed for a high-profile, results-oriented professional who thrives in a fast-paced, constantly evolving environment. You will collaborate closely with Marketing Managers, Creative Governance, Brand, Legal, and Compliance to define campaigns and offers. Additionally, you will partner with USWS to build and launch campaigns into production.

Beyond execution, you will play a critical leadership role in the training and onboarding of new analysts, mentoring junior colleagues on best practices. This position offers a unique opportunity to learn specialized skills in digital and direct marketing, project and relationship management, and cross-functional collaboration.

Hiring Process

Candidates selected for this role will undergo a standard interview process designed to assess technical expertise, strategic thinking, and cultural fit. The process typically includes an initial screening, followed by deeper technical and behavioral interviews with the hiring team and cross-functional partners.

Equal Opportunity & Culture

At American Express, your voice and ideas matter. We are committed to a diverse workforce where everyone can thrive personally and professionally. We consider qualified applicants regardless of background, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

We back you with comprehensive support for your holistic well-being, offering flexibility to thrive personally and professionally. Employment eligibility to work in the United States is required, as the company will not pursue visa sponsorship for these positions.