Product Marketing Manager

About the Role

As the Document Cloud App Store Optimization (ASO) PMM Specialist on the Global Marketing team, you will execute global marketing programs for Acrobat Reader and Adobe Scan mobile apps on the App & Play Store. This includes collaborating with cross-functional teams to develop, deploy, and execute mobile updates across 23 languages/locales.

You will drive marketing programs, partner with ASO agencies (Thesis, Snack Bar, Phiture), build roadmaps, and collaborate with campaign marketing teams to achieve business outcomes for DC Mobile.

Team Context

This is a Product Marketing Management Specialist role (Contract) with a duration from 8/15/2025 to 2/27/2026 (Extension Likely). The position is based in San Francisco, CA.

What You Will Do

In this role, you will manage global promotional events, featuring pitches, content creation, app store updates, status reporting, and campaign performance analysis. You will also contribute to quarterly and year-end business reviews for ASO performance.

Collaboration & Strategy

You will support the development of creative strategies informed by market research, app features, and input from Adobe partners and ASO agencies. You will maintain and execute Promotional Event and In-App Event Roadmap to enhance app store visibility. You will craft compelling promotional content for Acrobat Reader and Adobe Scan features. You will oversee creative development with design, copywriting, and ASO agencies.