Product Marketing Manager - Gale
location_on210, East Pearl Street, Jackson, Hinds County, Mississippi, 39201, United States
Job Description
About the Role
The Product Marketing Manager supports product strategy execution and go-to-be will play a pivotal role in translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This positionable narratives. You will partner closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.
Day in the Life
In this role, you will coordinate messaging, enablement assets, and timelines across Product, Marketing, and Sales teams to ensure go-to-market readiness and successful product launches. You will lead the analysis of market dynamics, customer needs, and the competitive landscape to inform product positioning and GTM execution.
A significant part of your day involves the structured collection and synthesis of voice-of-voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness. You will also shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
You will develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions. Additionally, you will partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pager documents, and product messaging for outbound and prospecting efforts.
You will own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy. You will drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows and serve as the content lead for company-hosted events and webinars aligned to product lifecycles and release milestones.
Our Commitment to Diversity and Inclusion
Cengage is committed to working with broad talent pools to attract and hire the most qualified individuals, regardless of any classification protected by applicable federal, state, provincial, or local laws. The company also commits to providing reasonable accommodations for qualified individuals with disabilities during the job application process. Applicants requiring accommodation may contact accommodations.ta@cengage.com.
Work location
Work model: Remote
210, East Pearl Street, Jackson, Hinds County, Mississippi, 39201, United States
Jackson, Mississippi
Key Responsibilities
- check_circleAnalyze market dynamics and competitive landscape to inform positioning products
- check_circleShape product roadmap development with market and customer inputs
- check_circleDevelop product messaging, value propositions, and target personas
- check_circlePartner with Sales Enablement to create and maintain sales tools
- check_circleOwn product messaging across web and marketing channels
- check_circleDrive industry visibility through awards, sponsorships, and tradeshows
- check_circleCoordinate go-to-market readiness and product launches across teams
- check_circleSynthesize voice-of-customer insights to support messaging
Requirements
- verifiedBachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
- verified2+ years of related experience in product marketing or equivalent practical experience
Skills, education and keywords
Skills: product marketing, product positioning, customer segmentation, sales enablement.
Education: Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.