Creative Director (Fully Remote)

Role Overview

PadSplit is transitioning creative from a production function to a strategic growth lever. We are seeking a Creative Director to elevate our brand, lead our creative team, and build an operational framework that drives trust, acquisition, and measurable business results. This role is pivotal in telling the story of our mission to transform housing. You will influence all aspects of the PadSplit brand experience, from national marketing campaigns and social content to the daily interactions of members, hosts, and partners.

Candidate Profile

We are looking for a creative leader who thrives on both building and leading. This is a player-coach role for an individual who enjoys developing talent, embraces AI and modern creative tools, and balances exceptional brand storytelling with performance marketing that delivers tangible results. The ideal candidate is equally comfortable presenting creative strategy to executives, coaching designers through feedback, and rolling up their sleeves to solve creative challenges hands-on.

Key Responsibilities

• Lead Creative Vision: Define and evolve PadSplit’s creative direction across all customer touchpoints, ensuring a consistent and trusted brand experience.

• Coach The Team: Lead, mentor, and develop designers, contractors, and agency partners while remaining actively involved in key creative initiatives.

• Drive Campaigns: Collaborate with the Marketing team to create high-performing creative assets across paid, organic, lifecycle, email, social, and emerging channels.

• Build Operations: Establish scalable creative workflows, production systems, quality standards, and resource management protocols that enable speed without compromising quality.

• Partner Cross-Functionally: Work closely with Product, Engineering, Growth, Legal, and Operations teams to embed creative early in major initiatives.

• Strengthen Brand: Own PadSplit’s visual identity, creative standards, messaging consistency, and overall brand reputation across every channel.

• Leverage Customer Insights: Translate research, customer feedback, and performance data into stronger creative strategies and messaging.

• Measure Performance: Utilize creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output.

Qualifications

• Creative Leadership: 8+ years of experience leading brand, marketing, or creative organizations, including at least 3 years managing creative teams.

• Player-Coach Style: Ability to lead others while personally contributing to creative strategy, reviews, and execution.

• Performance Mindset: Proven experience creating creative that not only looks exceptional but improves acquisition, conversion, and customer engagement.

• Operational Excellence: Experience building scalable creative operations using systems, vendors, contractors, and repeatable processes.

• AI Fluency: Comfortable incorporating AI tools into creative workflows to enhance speed, quality, and efficiency while maintaining authenticity.

• Strategic Thinking: Ability to connect creative decisions to business objectives, customer insights, and measurable outcomes.

• Cross-Functional Influence: Proven track record of building strong partnerships across Marketing, Product, Engineering, Legal, and Executive Leadership.

• Mission Alignment: Passion for using creative storytelling to build trust and advance PadSplit’s mission of expanding affordable housing.

Compensation and Benefits

• Salary: $150,000 - $200,000 USD per year.

• Remote Work: Fully remote position.

• Compensation Package: Competitive salary including an equity incentive plan and company-wide bonus opportunity.

• Healthcare: National medical, dental, and vision healthcare plans.

• Insurance: Company-provided life insurance policy; optional accidental insurances.

• Tax-Advantaged Accounts: FSA and DCFSA benefits.

• Time Off: Unlimited paid time off (PTO) policy with eleven company-observed holidays.

• Parental Leave: Twelve weeks of paid time off for both birth and non-birth parents.

• Retirement: 401(k) plan.

About the Mission

Join a company at the forefront of solving the affordable housing crisis. This is an opportunity to do what you love while making a significant impact on one of the most important missions in housing today.