Area Director, Franchise Performance
location_on880 P, 880, P Street Northwest, Shaw, Logan Circle/Shaw, Ward 2, Washington, District of Columbia, 20001, United States
Job Description
About Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our Cultural Values and Leadership Principles
Choice’s Cultural Values: Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles: Act with Intention | Lead with Authenticity | Grow & Deliver
About the Role
The Area Director, Franchise Performance for Core Brands is responsible for driving performance across a diverse portfolio of midscale and upper-midscale franchised hotels. Operating independently and in collaboration with the Regional Vice President, this role serves as a strategic advisor to hotel owners and above-property leaders, activating performance-driven strategies that improve profitability, revenue, guest experience, operational execution, and program adoption.
The Area Director provides consultative support and performance insights; develops solutions using internal and external data; partners with commercial and operational teams; and ensures execution of recommendations at the property level. This role requires strong relationship management, analytical decision-making, and the ability to influence stakeholders without direct authority.
Location and Travel Requirements
NOTE: Applicants must reside in Columbia, Charleston, Myrtle Beach, or Greenville, South Carolina to be eligible for this role.
Approximately 70% travel required within assigned region. Participation in conferences, special projects, and other organizational initiatives as needed.
Work location
Work model: On-site
880 P, 880, P Street Northwest, Shaw, Logan Circle/Shaw, Ward 2, Washington, District of Columbia, 20001, United States
Washington, District of Columbia
Key Responsibilities
- check_circleDrive hotel-level execution across financial performance and guest experience
- check_circleServe as strategic advisor to hotel owners and operators
- check_circleRecommend strategies to improve revenue, satisfaction, and profitability
- check_circleCoach stakeholders and follow up on performance recommendations
- check_circleCollaborate with internal teams to deploy targeted performance strategies
- check_circleMonitor competitive landscape and market trends to inform strategies
- check_circleConnect hotels with specialized resources and Centers of Excellence
- check_circleCultivate strong relationships with franchisees as primary contact
- check_circleLeverage performance dashboards to identify opportunities and influence decisions
- check_circleMaintain accurate documentation of consultations in CRM systems
Requirements
- verifiedBachelor's degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience
- verifiedMinimum 15 years of progressive hotel operations experience with preference in midscale or upper-midscale segments
- verifiedMinimum 10 years of hotel leadership experience, preferably with multi-unit or franchise performance responsibility
- verifiedApplicants must reside in Columbia, Charleston, Myrtle Beach, or Greenville, South Carolina
- verifiedApproximately 70% travel required within assigned region
- verifiedProficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce)
Benefits & Perks
Skills, education and keywords
Skills: co star, medallia, salesforce, tableau, microsoft office.
Education: Bachelor's degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience..