The Social Media Specialist role supports the company's growth strategy by managing content creation and optimizing social media channels to engage target audiences. Key responsibilities include designing and executing campaigns across all platforms, overseeing the campaign calendar, and collaborating with external partners to drive brand awareness and lead generation. The position also involves training internal teams on brand strategy and utilizing marketing technology tools like Hubspot and WordPress to develop innovative growth tactics. This opportunity appeals to candidates seeking a dynamic environment where they can shape brand reputation and untap new market share while working with a collaborative team focused on digital excellence.