Pure Hockey operates as a major retailer specializing in hockey equipment and apparel, with its headquarters located in Holliston, Massachusetts. Founded in 1994 and currently managed by owners David Nectow and Sal Tiano, the company has grown significantly since its early days as a single store in Massachusetts. The business has expanded through both organic development and strategic acquisitions to serve hockey enthusiasts across the United States.
The organization maintains a substantial footprint with over 80 physical locations spanning 26 states. In addition to its brick-and-mortar presence, Pure Hockey operates two dedicated e-commerce platforms. The company sells merchandise under the Pure Hockey and Pure Goalie brand names, catering to players of all ages and skill levels. Its retail portfolio includes gear for inline and ice hockey, along with protective equipment and accessories.
Pure Hockey holds an official partnership as the Hockey Equipment Retailer for USA Hockey. The company also serves as the Retail Partner for the NHL and NHLPA Learn to Play Program, supporting youth development initiatives within the sport. This long-standing involvement highlights the company's commitment to the hockey community while providing essential products to players nationwide.