Digital Marketing Specialist — Falcon Heights, MN at

About the Role

As a Digital Specialist at Ergodyne, you will report to the Digital Marketing Manager and play a pivotal role in executing and scaling our digital marketing efforts. Your primary focus will be on advertising and email, where you will build campaigns, manage automated programs, and strengthen how we segment and manage audience data. You will be the guardian of our privacy, consent, and email compliance standards while ensuring our messaging resonates with customers throughout their journey.

On the advertising side, you will manage paid non-traditional media campaigns from planning to optimization across various platforms. This involves coordinating creative and targeting, tracking budgets, and identifying opportunities to improve results over time. Your work will directly support product launches, promotions, and lead generation, bridging the gap between our innovative products and the marketplace.

About Ergodyne

Ergodyne is dedicated to making well-crafted, innovative, high-functioning products that "Make The Workplace A Betterplace™." Our culture is defined by a unique spirit: "Working Hard. Playing Hard. Living Tenaciously." We strive to be distinctively and disruptively creative from bow to stern, ensuring that we are fair-minded, transparent, and positive in all we say and do.

Location & Work Model

This role is based in our St. Paul office, with a hybrid schedule requiring presence Monday through Thursday. Fridays are available for remote work, offering flexibility to balance in-office collaboration with focused independent work.

Hiring Process

Candidates selected for this role will engage in a structured interview process designed to assess both technical capabilities and cultural fit. The journey typically includes an initial screening to discuss background and experience, followed by a deeper dive into specific campaign strategies and data management approaches. Final rounds will focus on team alignment and a discussion of how your approach to innovation and growth aligns with Ergodyne's mission.

Work location

Work model: Hybrid

West Dan Patch Avenue, Falcon Heights, Ramsey County, Minnesota, 55108, United States

Falcon Heights, Minnesota

Key Responsibilities

check_circleDevelop and expand automated email programs including nurture campaigns and lifecycle marketing
check_circleLead execution of paid non-traditional digital advertising across Google, LinkedIn, and Amazon
check_circleLead development and distribution of press releases using Meltwater to support brand initiatives
check_circleSupport exploration and adoption of new tools and AI-driven capabilities to scale marketing efforts
check_circlePartner with creative teams to ensure alignment across email, advertising, and landing page experiences
check_circleBuild, deploy, and optimize email marketing campaigns for product launches and promotions
check_circleManage email lists, audience segmentation, and data hygiene within CRM and automation platforms
check_circleTrack budgets, pacing, and performance to execute testing and provide actionable insights

Requirements

verifiedBachelor's degree in Marketing, Communications, Business or a related field
verified3+ yrs experience executing digital marketing campaigns (email and paid media)
verifiedExperience with email list management and automation (Dotdigital preferred)
verifiedPaid media experience across Google, LinkedIn, Amazon, Meta, or similar
verifiedStrong analytical skills; comfortable with GA, Looker Studio and ad platforms

Nice to Have

Experience with email deliverability, list hygiene and subscriber growth. Experience supporting B2B and B2C digital marketing campaigns. Familiarity with ecommerce, PIM or CRM platforms (Drupal, Salsify, NetSuite).

Skills, education and keywords

Skills: Dotdigital, Google, Linkedin, Amazon, Meta, Ga, Looker Studio, Drupal, Salsify, Netsuite.

Education: Bachelor's degree in Marketing, Communications, Business or a related field required.

Frequently asked questions about Digital Marketing Specialist at Ergodyne

What does a Digital Marketing Specialist at Ergodyne do?expand_more

A Digital Marketing Specialist at Ergodyne is responsible for the following: Develop and expand automated email programs including nurture campaigns and lifecycle marketing; Lead execution of paid non-traditional digital advertising across Google, LinkedIn, and Amazon; Lead development and distribution of press releases using Meltwater to support brand initiatives; and Support exploration and adoption of new tools and AI-driven capabilities to scale marketing efforts.

What are the requirements for this Digital Marketing Specialist role?expand_more

Ergodyne is looking for candidates who meet the following requirements: Bachelor's degree in Marketing, Communications, Business or a related field; 3+ yrs experience executing digital marketing campaigns (email and paid media); Experience with email list management and automation (Dotdigital preferred); Paid media experience across Google, LinkedIn, Amazon, Meta, or similar; and Strong analytical skills; comfortable with GA, Looker Studio and ad platforms.

Where is the Digital Marketing Specialist role at Ergodyne located?expand_more

Digital Marketing Specialist at Ergodyne is based in West Dan Patch Avenue, Falcon Heights, Ramsey County, Minnesota, 55108, United States. This is a hybrid role.

Is this Digital Marketing Specialist job remote, hybrid, or on-site?expand_more

Ergodyne has listed this Digital Marketing Specialist role as hybrid.

How much experience is required for this Digital Marketing Specialist role?expand_more

Digital Marketing Specialist at Ergodyne typically requires 3+ years of relevant experience at the mid level level.

What skills do you need for the Digital Marketing Specialist role at Ergodyne?expand_more

Key skills for Digital Marketing Specialist at Ergodyne include Dotdigital; Google; Linkedin; Amazon; Meta; Ga; Looker Studio; and Drupal.

What education is required for Digital Marketing Specialist at Ergodyne?expand_more

Educational requirements for this role: Bachelor's degree in Marketing, Communications, Business or a related field required.

What category does the Digital Marketing Specialist role belong to?expand_more

Digital Marketing Specialist at Ergodyne is part of the pr, advertising & marketing job category on Recrutus.