Retail Marketing Lead

About the Role

Beam is seeking a highly strategic and execution-driven Retail Marketing Lead to build and scale our omnichannel marketing function. This role goes beyond traditional shopper marketing; you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf.

You will work cross-functionally with Sales, Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission. A key part of this role involves translating brand positioning into retail-first messaging and collaborating with teams to develop integrated retail launch plans that drive cohesive execution across all consumer touchpoints.

Our Culture

Our decisions are guided by a set of core values that shape our environment:

People First: We take care of ourselves, our teammates, and our customers equally.
Constant Improvement: We commit to small daily improvements and innovation in our personal lives and throughout the business.
Transparent and Open Communication: We believe in saying it straight; respectful and direct communication is always the standard.
Ego is the Enemy: We stay humble, hungry, and curious.
Think Like an Owner: We consider how our actions affect the big picture.
Risk Taking: We make informed bets and move on emotionally from those that don't work.
Creativity and Rapid Iteration: We think big, fail fast, and fail inexpensively.

Location & Work Model

This role is based in Boston, MA, New York, NY, or San Diego, CA. The position operates on a hybrid model, requiring 3 days per week in the office.

Benefits

Beam offers a comprehensive benefits package to support your well-being and growth, including fully covered medical benefits with dependent contributions, unlimited PTO, a 401k with up to a 4% match, a "Work from Anywhere" bank, a wellness stipend for health and fitness, and commuter benefits.

Work location

Work model: Hybrid

4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States

New York, New York

Key Responsibilities

check_circleDevelop and own retail marketing strategy across all channels including Natural, Grocery, Mass, Specialty, and Club
check_circleCreate best-in-class retail marketing playbooks for product and retailer launches
check_circleTranslate brand positioning into retail-first messaging and briefs for creative teams
check_circleExecute new retailer launches and develop retail launch toolkits and activation plans
check_circleExecute in-store programs and develop assets like shelf talkers, displays, and signage
check_circleManage retail media spend and analyze SPINS data for category and competitive trends
check_circleEnsure cohesive omnichannel experience across in-store, ecommerce, and digital touchpoints
check_circleAnalyze sales lift, velocity, and ROAS to translate insights into actionable improvements
check_circle

Requirements

verified3–5 years in retail/shopper/trade marketing
verifiedCPG experience preferred
verifiedExperience launching products in retail
verifiedExperience launching new retailers
verifiedExperience with retail media platforms (Criteo, Instacart, RMS, WMC)
verifiedExperience with shopper marketing platforms (Ibotta, Aisle)
verifiedStrong analytical and project management skills

Nice to Have

Experience in CPG categories such as beauty, lifestyle, wellness, or baby.

Benefits & Perks

check_circleFully covered medical benefits with dependent contributionscheck_circleUnlimited PTOcheck_circle401k with up to 4% matchcheck_circleWork from Anywhere bankWellness stipend for health and fitness

Frequently asked questions about Retail Marketing Lead at Beam

What does a Retail Marketing Lead at Beam do?expand_more

In this Retail Marketing Lead at Beam role, you will develop and own retail marketing strategy across all channels including natural, grocery, mass, specialty, and club; create best-in-class retail marketing playbooks for product and retailer launches; translate brand positioning into retail-first messaging and briefs for creative teams; and execute new retailer launches and develop retail launch toolkits and activation plans.

What are the requirements for this Retail Marketing Lead role?expand_more

Beam is looking for candidates who meet the following requirements: 3–5 years in retail/shopper/trade marketing; CPG experience preferred; Experience launching products in retail; Experience launching new retailers; Experience with retail media platforms (Criteo, Instacart, RMS, WMC); and Experience with shopper marketing platforms (Ibotta, Aisle).

Where is the Retail Marketing Lead role at Beam located?expand_more

Retail Marketing Lead at Beam is based in 4, East 64th Street, Lenox Hill, Manhattan Community Board 8, Manhattan, New York County, New York, 10065, United States. This is a hybrid role.

Is this Retail Marketing Lead job remote, hybrid, or on-site?expand_more

Beam has listed this Retail Marketing Lead role as hybrid.

How much experience is required for this Retail Marketing Lead role?expand_more

Retail Marketing Lead at Beam typically requires 3–5 years of relevant experience at the mid level level.

What skills do you need for the Retail Marketing Lead role at Beam?expand_more

Key skills for Retail Marketing Lead at Beam include Retail Marketing; Shopper Marketing; Trade Marketing; CPG; Retail Media; Instacart; Criteo; and RMS.

What category does the Retail Marketing Lead role belong to?expand_more

Retail Marketing Lead at Beam is part of the retail job category on Recrutus.

About Beam

Beam operates within the wellness and fitness services industry, headquartered in Boston, Massachusetts. The company focuses on enhancing daily routines by offering specialized supplements designed to support health from morning through evening. Their product lineup includes Dream Powder, a formulation intended to assist with sleep, and Core, a supplement aimed at maintaining all-day health. The organization aims to provide tools that help individuals optimize their personal rituals and overall well-being.

Browse more roles: All Beam jobs, retail jobs on Recrutus.

About the Role

Our Culture

Location & Work Model

Benefits

Work location

Key Responsibilities

Requirements

Nice to Have

Benefits & Perks

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Frequently asked questions about Retail Marketing Lead at Beam

About Beam

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