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Channel Factory is a 764 Privately Held in the Advertising Services industry, founded 2010, headquartered in City of Industry, California 91748, US.
The team focuses on Audience Analytics & Insights, Brand Safety, SaaS, marketingandadvertising, Digital Advertising, among other areas.
Channel Factory operates within the advertising services industry, headquartered in the City of Industry, California. The company provides a global technology and data platform designed to enhance performance efficiency and contextual suitability for advertisers on YouTube. Through its proprietary ViewIQ platform, Channel Factory analyzes YouTube channels and videos to ensure advertisements appear on brand-safe and contextually relevant content. This approach addresses significant risks, as historical reviews indicate that approximately 28% of campaigns managed outside this system run against unsuitable material, such as children's content or incorrect languages.
The platform serves advertisers by offering both managed and self-service options for dynamic whitelists and blacklists. These tools integrate seamlessly with DV360 and Google Ads, allowing clients to select from standard IAB category lists or create highly customized content lists available in over 36 languages. A key differentiator for Channel Factory is its reliance on historical performance data rather than static rules. By incorporating active and historical campaign metrics into the ViewIQ system, the company continuously optimizes placements throughout the duration of a campaign. This dynamic optimization strategy results in a reported 30% increase in media spend efficiency, ensuring that advertising budgets are directed toward appropriate inventory.
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